On Tuesday, Google chairman Eric Schmidt openly took responsibility for “screwing up” when it came to social networking. He said he saw the threat Facebook posed years ago but because he was so busy handling the day-to-day at Google he didn’t do anything about it.
We’ve been watching Google try to play catch up and break into social but, for the most part, they’ve been comparatively unsuccessful. In Wired’s post by Sam Gustin, we learn that Schmidt said, “I clearly knew I had to do something and I failed to do it,” … “CEOs need to take responsibility. I screwed up.”
I think Schmidt’s message is clear. I also think his honesty is respectable. The message is two-fold.
1) Don’t miss bigger picture opportunities because you let yourself get bogged down in day-to-day tasks.
2) Be able to distance yourself enough from your role or your project to be honest about what is working and what has failed.
I want to talk about the second point. It’s not directly related to the issue at hand, but it’s in the same vein as taking responsibility when in a position of authority. And responsibility can obviously equate to humility.
In the past, I’ve seen CEOs or managers birth a special project they think is going to be an easy win. For whatever reasons (it was not well thought out, it just wasn’t of quality, it targeted the wrong demographic, the product launch was ill-timed or there was no marketing plan in place) — the special project fails. The CEO isn’t sure why and when he/she asks for feedback from the team, he/she puts up a shield, chalks it up to something out of his/her control and fails to really consider his/her role or the team’s input and hence, misses yet another opportunity to come up with tangible solutions. Whether the CEOs was directly involved in the project or he/she failied to delegate effectively – the level of responsibility is still the same.
The timing of Schmidt’s “confession” is interesting – right as Google’s +1 is released as well as Google Offers. +1 is the equivalent of Facebook’s “Like” button and will be used in determining personalized search results. Google Offers are daily deals like Groupon or Living Social. Both offerings fit into the social realm. Whatever the motives, I appreciate the honesty.